Burger King burns rivals with new promo (again)

Burger King app next to a flaming poster

They say there's no such thing as a free lunch, but the latest promo from Burger King gets you pretty close. Instead of exchanging boring old money for a burger, peckish punters in Brazil can claim a free Whopper by firing up the Burger King app and using it to 'burn' its rival's ads.

Don't worry, nothing's being lit up for real. Instead, the 'Burn That Ad' campaign uses augmented reality to roast Burger King's competition. Users simply point their smartphones at promotional material from BK's rivals – including flyers and billboard ads – and watch as they curl up in flames.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.