Sky trims film titles in clever ad campaign

Kill Bill Sky poster written as Ill Bill

In days gone by, if you missed the start of a film on TV then that was it, you just had to sit through the rest and figure it out as you went along. It was a confusing way to watch films, and could often change the meaning of the story. To highlight the importance of catching films from the beginning, Sky has launched a new set of typography-based ads, in a campaign called 'Miss the Start. Miss the Story’.

Created for Sky by Serviceplan Campaign X to promote how users can now restart films on linear TV with Sky, these clever poster designs target the German market, where viewers still predominantly watch films when they're on, as opposed to through On Demand services.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.