The good, the bad and the ugly of movie posters

It’s obvious that marketing campaigns for the same movie are going to vary across different parts of the world. And the history of movie poster designs has thrown up some dramatic examples. The official Hollywood versions aren't always as good as they should be (in fact, last year we asked if movie posters were in a design crisis), so you might not be all that surprised to find that some foreign posters for Hollywood movies manage to improve on the original. 

However, for every great example is another that shows a little less care, or misses the point. And there are some movie posters that are just plain ugly. Here, we take a lot at some of the best examples of movie posters worldwide, and a few of the worst.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.