The new frontier of advertising

As director of innovation and technology at marketing and advertising agency WCRS, it’s Dino Burbidge’s job to jump on new technologies well before they make it into public consciousness. He spends his days figuring out the boundaries of what’s theoretically possible even when no one else has thought of trying something. 

Last week, Burbidge spoke at, an award-winning festival of creativity held annually in Brighton, about the weird science of super-creativity. We caught up with him afterwards to find out what’s going on at the cutting edge of tech in advertising … and if we’re ready to handle it.  

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.