Lynx’s new scratch and sniff billboard made me physically recoil

Lynx scratch and sniff billboard
(Image credit: LOLA MullenLowe)

You might think that billboard advertising is just a visual marketing tool, but male grooming brand Lynx is challenging that perception with its new multi-sensory scratch-and-sniff campaign. Promoting its new nether region body spray (yes, you read that right), the cheeky ad takes interactive marketing to a whole new level – albeit one that nobody asked for.

The best billboard ads defy expectations by challenging our perception of what OOH advertising can be, whether that's with clever copy, unique visuals or in this case, provocative design. Bizarre, ballsy and undoubtedly original, Lynx's new campaign is a prime example of how interactive marketing can create a stir, both on the streets and online.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). 

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