How to get a million followers on Instagram

Copyright: Seb Lester
(Image credit: Seb Lester)

Seb Lester has designed logos and typographic illustrations for some of the world’s biggest companies – from Nike and Intel to NASA. However, despite the fact that millions of people had seen his work, he remained relatively unknown as a designer. That was until he began sharing sped-up videos of his hand-lettering work on his Instagram feed, and suddenly everyone knew his name. Follower numbers shot up (he’s now racked up some 1.1 million), and he became the first visual artist to be offered a one-year contract by Apple. 

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.