Olympic Games

Latest about Olympic Games

A set of the gold, silver, and bronze medals for the Milan 2026 Winter Olympics, featuring a distinctive circular design with a recessed, angled geometric cut across the center and the Olympic rings.

What every designer can learn from the Olympic medals disaster

By Tom May published

What happens when concept overrides consequence.

Design
Utah 2034 Winter Olympics logo

Designers are warming up to the controversial Utah 2034 logo

By Natalie Fear published

Frosty opinions are starting to thaw.

Logos & Icons

How luxury brands are showing up for the Winter Olympics

By Manfredi Ricca published

Ski slopes are the new runway – lessons for brands from Milano Cortina 2026.

Branding
Samsung Z Flip7 Olympic Edition

Samsung’s Z Flip7 Olympic Edition is too beautiful

By Beth Nicholls published

The handset has a bespoke Milano Cortina 2026 aesthetic.

Phones & Tablets

"Vibrant, dynamic, and contemporary": How the look of the Olympic Winter Games Milano Cortina 2026 was created

By Daniel John published

We caught up with the director of brand for the Games.

Branding

"Forget about the big clients," says Olympic poster artist

By Rosie Hilder published

Olimpia Zagnoli shares her advice for budding illustrators.

Graphic Design

New Olympic Rings Pasta boxes are a thing of beauty

By Rosie Hilder published

And the shaped pasta is pretty cool, too.

Branding

The Milano Cortina 2026 Olympic and Paralympic posters are instant classics

By Rosie Hilder published

These posters are absolute winners.

Graphic Design
A photo from an Airbnb brand campaign for the Paris 2024 Olympic Games

Olympic Marketing 2.0: how brands are winning gold through unity, not just sponsorship

By Jenna Isken published

Unite or become irrelevant, says branding expert Jenna Isken.

Branding
Olympic Games - the Eiffel Tower at night with rings and crowd

Keeping the Olympic logo on the Eiffel Tower makes absolutely no sense

By Georgia Coggan last updated

It contradicts the spirit of the Olympic brand.

Logos & Icons
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