The new Verizon logo is a glowing success

New Verizon logo
(Image credit: Verizon)

Verizon has a new logo, and the wireless provider is ditching its staid, corporate look for. The refresh introduces a more vibrant identity that rediscovers the brand's electricity... even if it does look a little like another brand in some applications.

Central to the rebrand, the new Verizon logo no longer has that signature little red tick, which it decided had failed to achieve an emotional engagement with customers. Rather than replace it with a new symbol, Verizon is making colour its distinguishing characteristic, introducing a glowing gradient on the 'V', which can now be used both in the full logotype and on its own (see our piece on the best uses of colour in branding).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.