The new Perkins logo shows how to modernise while staying retro

(Image credit: Perkins)

The retro diner chain Perkins Restaurant and Bakery has launched a major rebranding as it aims to stay relevant, but it's not going overly modern on us. Rather the new name, new logo, restaurant redesign and revamped menu all aim to channel its legacy while reminding customers that it exists. And the results shows that it's possible to modernise while also putting a an emphasis on tradition.


The new Perkins logo (right) looks both more classic and more modern than the previous design (Image credit: Old and new Perkins logo)

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.