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The original Netflix logo was pretty wild

These days, the Netflix logo is up there with the likes of Apple and Nike when it comes to ubiquity. The curved red wordmark is instantly recognisable – but it looks nothing like the logo Netflix launched with in 1997.

The company, which turned 25 this week, launched as a DVD rental service – long before the word 'binge' had anything to do with watching TV. To honour its birthday, we're taking a look at the streamer's history of logos. It wasn't until 2001 that Netflix landed on the embryo of its current design – and before that, users were treated to two that certainly won't be troubling our roundup of the best logos of all time. 

Netflix logo

The current Netflix logo (Image credit: Netflix)

The first design (below) was about as 90s as it gets. With its swooshing film and dated purple/black gradient, it's easy to imagine this gracing the entrance of a small cinema chain 25 years ago (and hey, Netflix wasn't the behemoth it is today back then). It's also unclear why the words 'Net' and 'Flix' are separated.

Old Netflix logo

Wow (Image credit: Netflix)

After that, things went a little more noughties. In 2000, Netflix (or is that Net Flix? or netflix?) was given a new logo (below) in which the wordmark sat inside a black oval – with a TV dotting the 'i' of the name. Groovy!

Old Netflix logo

Wow (Image credit: Netflix)

But only four years into its life, Netflix settled on something (below) akin to its current logo. The uppercase sans-serif wordmark and curved design are present and correct, as is the now iconic red – although only as the background here. And because flat design was a just glint in the graphic design community's eye back in 2001, this is a decidedly 3D affair thanks to some bold black shadowing. In 2014, Netflix dropped the shadowing and inverted the colour scheme, and it's still using that design today.

Old Netflix logo

That's more like it (Image credit: Netflix)

 It's always fascinating to look at how iconic logos have transformed over time. From Apple's hilariously ostentatious original design to Google's block lettering (opens in new tab), some of the most famous companies in the world once sported very different designs. If you're inspired to take on a design project of your own, be sure to check out our guide on how to design a logo.

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Daniel Piper
Senior News Editor

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).