The original Netflix logo was pretty wild

Netflix N logo
(Image credit: Netflix N logo)

These days, the Netflix logo is up there with the likes of Apple and Nike when it comes to ubiquity. The curved red wordmark is instantly recognisable – but it looks nothing like the logo Netflix launched with in 1997.

The company launched as a DVD rental service – long before the word 'binge' had anything to do with watching TV. We're taking a look at the streamer's history of logos. It wasn't until 2001 that Netflix landed on the embryo of its current design – and before that, users were treated to two that certainly won't be troubling our roundup of the best logos of all time. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.