Turns out those Google logo colours mean more than you think

Google logo
(Image credit: Google)

It's one of the most recognisable logos around, and perhaps, at first glance, one of the most rudimentary. Ask anyone to describe the Google logo and they'll probably tell you it's the word Google in different colours. They'd be right – but it turns out there's a little more going on with those hues.

The Google logo is made up of primary colours – except, of course, for that green 'L'. And according to the company, that was a very deliberate decision. (Looking for more design inspiration?  Check out the best logos of all time.)

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.