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Turns out the Walmart logo isn't what you think it is

There are some logos designs we see so often that we don't stop to think about what they're actually meant to represent. Sure, some don't require much thought (we're fairly sure the Apple logo is an apple), but others are a little more abstract – like Walmart's. 

Some assume they're looking at a flower, others a sun. But according to a blog post on the company's website, those yellow lines in the shape of a circle represent something else entirely. (Looking for more inspiration? Check out the best logos of all time). 

Walmart logo

(Image credit: Walmart)

"In 1962, A spark of inspiration led Sam Walton to open the first Walmart," begins the blog post (opens in new tab) at The Walmart Digital Museum (who knew such a thing existed, eh?). The post goes on to explain that the symbol is in fact - you guessed it – a spark.

But did you know that each of the 6 parts of the spark are officially called 'sparklets'? Us neither – and we're not sure how we feel about it. According to Walmart, the sparklets (sorry) represent the customer, respect, integrity, associates, service, and excellence. 

Walmart logo sparklet

One of the 'sparklets'  (Image credit: Walmart)

Walmart logo

Another sparklet (that word isn't getting any less weird) (Image credit: Walmart)

The 'spark' logo was introduced in 2008 as part of a major rebrand for Walmart. Before then, it took the form of a wordmark featuring a star between 'Wal' and 'mart'. In a statement (opens in new tab), Walmart called the new logo "a symbol of all of the great ideas that have helped to develop our company over the years. And it’s a symbol of the inspiration that’s inside all of us."

So there we have it. It isn't a flower, it isn't a sun – it's a spark. And it's by no means the only famous logo with a secret meaning we've seen lately – from Starbucks to Toyota, we've seen all sorts of logo surprises. But never every meaning or resemblance is deliberate – just ask Tesla.

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Daniel Piper
Senior News Editor

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).