The Wendy's logo has gone rogue

Wendy's logo before and after
(Image credit: Wendy's/Future)

The Wendy's logo can truly be described as iconic, and not just because of its alleged hidden message (more on that later). Featuring a fun drawing of Melinda-Lou 'Wendy' Thomas, daughter of founder Dave Thomas, the basic design has barely been changed since the company launched in 1969. 

The most recent update was a whole 10 years ago (it's as old as us! It's our ten year-anniversary this year). That simplified matters, incorporating a new, friendlier drawing and a more modern hand-script font. But it still didn't stray very far from the original design, which has helped make Wendy's the third biggest burger chain after McDonald's and Burger King.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.