New FedEx logo design concept gets roasted online

FedEx logo
(Image credit: FedEx/Dan Cassarro on Twitter)

It's one of the most instantly recognisable logos of all time and, at first glance, appears deceptively simple. Indeed, we can all remember where we were when we realised that there's a secret arrow hiding inside the FedEx logo. But what if it was a little easier to spot?

One Twitter user has proposed a simple adjustment to the iconic design which sees the negative space between the final 'e' and 'x' recoloured in the company's signature purple. It of course stands out a hell of a lot more – but without that 'hiding in plain sight' subtlety, is it still one of the best logos of all time?

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.