Fans really want to believe the Wendy's logo has a secret message

The Wendy's logo on a gradient background
(Image credit: Wendy's)

Ah, Wendy's. Everyone knows about the US-based burger brand famously fronted by a cheery red-haired girl. It's been rumoured that there's an Easter egg hidden in the logo design, but before you get your hopes up, Wendy's has already nipped the conspiracy in the bud. But we can still kind of see it.

The Wendy's brand has always revolved around home-cooking, and the logo itself is inspired by the founder's daughter. Fans believe that Wendy's collar spells out 'Mom' in a nod to the company's humble home-cooked roots. However, before you invest yourself in the logo's secret meaning too much, a spokesperson for Wendy's has denied that the Easter egg was intentional. If you're feeling inspired by all this logo Easter egg talk and would like to have a go yourself at designing your own, then make sure you check out our 15 golden rules of logo design

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.