The Xbox One X logo nearly looked VERY different – here's why

Xbox One X
(Image credit: Microsoft)

Along with the PlayStation and Nintendo logos, the Xbox symbol is one of the most recognisable gaming logos in the world. The design has been present and correct on every console since the Xbox 360 – but it was nearly very different on the Xbox One X.

In an interview with GQ magazine, head of Xbox Phil Spencer recently revealed that Microsoft toyed with implementing a motorised logo that could rotate 90 degrees, so it was always the right way up regardless of how the user had chosen to position the console. (Looking for logo inspiration? Check out the best logos of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.