Unused Nintendo Wii logos drive fans wild

Wii logo
(Image credit: Wii)

The Nintendo Wii logo isn't one of the most exciting logos of all time, but it does the job. It's simple, it's recognisable and there's something quite pleasing about the dots on the 'i's. The name Wii is perhaps more controversial, but it has stuck. 

But it all could've been quite different. This week, the Nintendo Memories Twitter account shared pages from a 2007 Nintendo company handbook featuring unused designs for the Nintendo Wii console logo. 

There are a lot of them, and some of them are, let's just say, rather outlandish. We're not sure any of them would make our best logos list. It's also interesting to think about how a change to the Wii logo might've affected the Nintendo brand. Would Nintendo Switch deals be so popular if Nintendo had gone for one of these options for the Wii? 

Oh, the possibilities (click to enlarge) (Image credit: Nintendo)
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There's quite a lot to unpack here. There are people holding hands, docking together, there are multiple dots, there's some slanty typography action. It's quite hard to decide on a favourite (we're leaning towards some of the orange ones, but that might just be because they tie in with the Creative Bloq branding), although it is easy to see why some were rejected.

The thread (opens in new tab) has gone down a storm with gaming fans, with users pointing to their favourite designs that never were. See just a few opinions below.

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What do you think? Which is your favourite? Would the Nintendo Wii have been the Wii if one of these other designs had been chosen? How might a different logo have changed things for gamers, and for Nintendo?

You can explore more about the world of logo design in our guide, and while you're at it, why not check out where to find logo design inspiration, too.

And if it's more Nintendo you're after, don't miss our round up of the best Nintendo Switch games out now. Or check out today's best deals on Nintendo kit below.

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Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where her blogging prowess led her to become Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on art and design magazines, including Computer Arts, 3D World and Paint & Draw, and got the 'Apple bug' when working on US title, Mac|Life. In 2018, she left the world of print behind and moved to Creative Bloq, where she helps take care of the daily management of the site, including growing the site's reach through trying to please the Google Gods, getting involved in events, such as judging the Brand Impact Awards, and helping make sure its content serves its readers as best it can. Her interests lie in branding and illustration, tech and sexism, and plenty more in-between.