Coca-Cola loses its logo in bold new design

It's one of the most recognisable brand logos in the world, but you won't find the Coca-Cola logo anywhere on the front of the company's new cans. As part of a new marketing campaign designed to inspire positivity and change, the brand has done away with its iconic logo entirely, replacing it with "inspiring" resolutions for 2021.

Already on sale in Europe, limited edition cans of the brown stuff feature uplifting messages such as "I promise to smile more just for you," and "I'm not the best at compliments but I'll try," and fans can even customise their own designs online. (Looking for more bold advertising examples? Check out our best print ads). 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.