6 times brands temporarily changed their packaging

White skittles packet

An instantly recognisable piece of packaging design is one of the most valuable tools at a brand manager's disposal. Whether it's through prominently displaying distinctive logos such as the Nike Swoosh or McDonald's Golden Arches, or by harnessing a brand's colours, packaging helps products to get noticed in a sea of competition.

But when a brand is big enough, it can afford to get creative and change its design on occasion, as these five examples reveal.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.