KitKat logo replaced after alarming revelation

It's one of the most recognisable chocolate brands around, but it seems the KitKat logo is about to, in the words of its famous slogan, have a break. After research revealed a shocking statistic about Australian consumers, Nestlé has launched a limited edition version of the KitKat without its logo on the packaging.

The new bar's packaging features a recycling symbol (made of KitKat fingers, of course) in place of the logo, along with an explicit call to recycle said packaging in order to "give the planet a break". Check out our best print ads for more bold advertising examples.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.