KFC bucket-hat: genius or one-way ticket to chicken-hair?

KFC bucket-hat
(Image credit: KFC/W+K Amsterdam/Mam Cup)

If you thought the KFC bucket had one use and one use only, you were wrong. Because now, the KFC bucket-hat is here. That's right, you can now be the proud owner of a hat that looks like a KFC bucket. Or a KFC bucket that looks like a hat (or maybe even a multi-purpose bucket-hat... more on that later).

The bonkers project, for KFC Russia, is the result of a collaboration between W+K Amsterdam and Russian streetwear label Mam Cupy. It shows both KFC and Mam Cupy logos flipped upside down while in hat form – though they're the right way up when the item's used as a bucket (read more about making a statement with your logo in our guide to logo design).

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.