Is Desigual’s new backwards logo a step forwards?

Backwards Desigual logo
[Image: Desigual]

Spanish clothing label Desigual has made branding history by claiming to be the first company to flip its logo backwards. The decision to turn its lettering around channels the label's outlandish streak, which can be seen in its range of trendy and vibrant clothing.

Shoppers familiar with the brand will already know that the previous Desigual logo wasn't afraid to experiment with its lettering. Before the whole word got flipped around, the letter 's' in was already displayed back to front.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.