IHOP teases another rebrand – internet flips

IHOP logo [Image: IHOP]

Breakfast food chain IHOP is up to its tricks again. You may remember last year the International House of Pancakes ruffled a few online feathers when it suggested that it was going to change its name to IHOb in reference to the burgers it added to its menu. Well it appears to be pulling a similar publicity stunt, this time centred around the letter 'P'.

Anyone who's put together a meticulous design style guide will be aware that changing a logo this frequently could confuse and irritate audiences. And they would be right. The internet is a bit tired of IHOP's antics.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.