5 reliable ways to refresh a tired logo

Not every logo design stands the test of time. For every classic logo there are hundreds that age less than gracefully, and even the best designs can start to look a little past it after a while.

If a logo design is past its prime – or if it no longer accurately reflects a brand's identity – then the temptation can often be to bin it and start again. This is always a great way to attract attention to a brand – not always the sort of attention you want, to be fair – but it also runs the risk of alienating loyal customers who have grown comfortable with the old logo design. (For more on logos, see our ultimate guide to logo design.)

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.