Grolsch rebrand focuses on the essentials

Grolsch redesign

It's turning out to be quite the week for beer branding. Yesterday we revealed Carlsberg's self-effacing new campaign, admitting that it probably wasn't actually the best lager in the world, and repositioning itself as a hip new pilsner. 

And now Grolsch has unveiled its own rebrand – and it's also now describing itself as a pilsner. We're guessing that lager has become tragically uncool.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.