Corona beer's unusual new ads have sparked a heated design debate

Corona beer advert
(Image credit: InBev)

Can you spot what's missing in the advert above? We're used to seeing campaigns from government authorities to promote recycling. In a refreshing change, Ab InBev's Corona beer is putting a recycling message at the heart of a new series of ads by removing its own product.

But despite the good intentions and a nice concept, Corona's adverts have sparked some intense debate about accessible design. Some think the type should be more legible. Others can't see anything other than a shirtless man (see our pick of the best print adverts for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.