Carlsberg's mysterious tweets finally make sense

Doctored Carlsberg advert that reads: probably not the best beer in the world

If you follow Carlsberg, or you've convinced Twitter's algorithm that you're the sort of person who could benefit from seeing statuses published by the Scandinavian lager, you might have seen some apparently bizarre promoted tweets recently. However, it turns out they're part of a cunning piece of publicity.

Carlsberg, which used to profess to being 'probably the best beer in the world', left Twitter users scratching their heads after it promoted statuses that actively laid into the brand. These included tweets that compared the lager to naan bread, and the taste of bath water your nan died in. Poetic.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.