Carlsberg: probably the best rebrand in the world?

Danish brewery Carlsberg has today unveiled a major global rebrand, courtesy of Bristol-based Taxi Studio. Following extensive research into the brand's 171-year heritage, the brand's core elements – logo, hop leaf, crown, brand typeface and signature of Carlsberg founder JC Jacobsen – have been carefully re-crafted for the first time in several years.

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Kerrie Hughes
Freelance writer

Kerrie Hughes is a frequent contributor to Creative Bloq, and was once its editor. One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications such as ImagineFX, Computer Arts and Digital Camera World. After a stint working for the police, Kerrie is back reviewing creative tech for creative professionals.