5 brands so strong they don't need a logo

A strong, memorable, self-contained marque just isn't enough in our increasingly multi-channel world. While logo design remains important, brands also need to develop a toolkit of equally distinctive parts.

Colour in branding can have a strong impact, and a truly 'ownable' palette is the holy grail. A bespoke branded typeface can also work wonders, as can a distinctive brand voice, or unique approach to art direction or illustration.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.