5 small-client rebrands that attracted big attention

In recent years, a whole string of rebrands for major companies have made the internet fizz with discussion. DesignStudio's work for Airbnb and Premier League, for example, got legions of fans frothing at the mouth with both glee and rage. 

More recently, North's new identity for London's Science Museum and W+K's rebrand of Formula 1 were the talk of the design industry – in the latter case, for litigious reasons as well as aesthetic ones.

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Nick Carson
Content strategist and copywriter

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.