Earlier this week the Premier League revealed its new logo (opens in new tab), created in collaboration with DesignStudio (opens in new tab) and Robin Brand Consultants (opens in new tab).
Designed to reflect the Premier League's shift from title sponsorship, the new logo design (opens in new tab) is clean, crisp, and perfect for digital platforms. But with football fans being just as vocal online as designers, it had a tough crowd to please.
As we've come to expect, logo redesigns are often met with scepticism and criticism, but this rebrand seems to have gone down well with the design community.
He's a bit of a hipster isn't he. #PremierLeague #Design I like him though pic.twitter.com/qi0jZSDAPPFebruary 11, 2016
Favorite part of this is the patterns. Hott. Brand New: New Logo for Premier League https://t.co/HafcXej38mFebruary 11, 2016
The new Premier League logo was announced yesterday and fans have been creating their own ones, here's my favourite. pic.twitter.com/6uJDByFeQgFebruary 10, 2016
New #premierleague #logo. I like it, the font is a little bit too friendly for me, but overall… https://t.co/QFPebTO3S9February 10, 2016
Liking the new #premiereleague #EPL Logo > Premier League reveals bold new branding @CreativeBloq https://t.co/BjfEBLDPuyFebruary 10, 2016
Sweet design but not a massive change - DesignStudio rebrands Premier League – Creative Review https://t.co/pEMxEk7fnz #logo #brandingFebruary 10, 2016
I can’t help but be impressed with the ‘mobile first’ approach to the Premier League logo. https://t.co/AE7KzRHRx3February 10, 2016
I actually really like the new #PremierLeague branding. Simple without changing the entire face of the league #design #logo #football #cleanFebruary 10, 2016
Folks don't like the new #PremierLeague logo...because Twitter hates everything. Like the old logo was irreplaceable.February 10, 2016
I actually like the new Premier League logo design, much more modern and forward thinking, less caught up in trying to appear traditional.February 9, 2016
The new @premierleague branding by @_DesignStudio_... Absolute quality! That's one good looking logo! #design #logo pic.twitter.com/pBdEr43sCeFebruary 9, 2016
Loving the new Premier League logo https://t.co/1JaSlxj4Hf #design #branding #footballFebruary 9, 2016
However, there are always going to be those who prefer things the way they are.
This new Premier League logo though....awful in all pics.February 10, 2016
New Premier League Logo. Not a fan. Maybe it'll grow on me. #PremierLeague #logodesign https://t.co/aFlnq7v4yV pic.twitter.com/fD5ilm64FkFebruary 9, 2016
#PremierLeague @premierleague I know that flat-design is a trend, but why?! Why did you had to mess up PL's logo?February 10, 2016
But what do you think, is this a winning redesign or a waste of money? Let us know in the comments below!
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