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Designers react to the new Premier League logo

Preimer League new logo design

The new logo has sparked a huge online reaction

Earlier this week the Premier League revealed its new logo, created in collaboration with DesignStudio and Robin Brand Consultants.

Designed to reflect the Premier League's shift from title sponsorship, the new logo design is clean, crisp, and perfect for digital platforms. But with football fans being just as vocal online as designers, it had a tough crowd to please.

As we've come to expect, logo redesigns are often met with scepticism and criticism, but this rebrand seems to have gone down well with the design community.

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However, there are always going to be those who prefer things the way they are.

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But what do you think, is this a winning redesign or a waste of money? Let us know in the comments below!

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Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.