Designed to reflect the Premier League's shift from title sponsorship, the new logo design (opens in new tab) is clean, crisp, and perfect for digital platforms. But with football fans being just as vocal online as designers, it had a tough crowd to please.
As we've come to expect, logo redesigns are often met with scepticism and criticism, but this rebrand seems to have gone down well with the design community.
I actually like the new Premier League logo design, much more modern and forward thinking, less caught up in trying to appear traditional.February 9, 2016
However, there are always going to be those who prefer things the way they are.
This new Premier League logo though....awful in all pics.February 10, 2016
But what do you think, is this a winning redesign or a waste of money? Let us know in the comments below!
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