8 iconic American logos that changed branding forever

Over the last half-century, a handful of giant American brands have achieved world domination. For better or worse, the eight logos below are everywhere.

So what lessons can we learn from them? Well, besides their total ubiquity – repetition breeds familiarity, after all – and the objective quality of their design, there are some common factors.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.