7 famous logos that pass the silhouette test

A good logo has to work hard these days. It needs to look good on everything from large-scale signage down to social media icons, and the best way to work around these challenges and achieve brand recognition is to use simple and memorable graphic shapes. Logos that depend on fussy, intricate details lose their impact when reduced to a Twitter avatar.

And while most branding systems specify colour palettes, in print a logo design will sometimes be rendered in black and white, in which case it needs to stand out just as much as it does in colour.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.