5 rebranding hurdles designers face today

Rethinking, repositioning and redesigning brands is a staple task for many design studios. Although startup organisations will always be a blank canvas by definition, it’s fairly rare for an agency to develop a totally new identity system for a client.

Of course, rebranding – and branding in general – are much more complex than many realise – neither is as simple as just coming up with the best logo possible or creating an outstanding print ad, although a whole host of armchair critics are usually ready and waiting to tear apart both. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.