5 logo design terms you should know

When creating a new logo design for a client, it's important to define the requirements of the brief as clearly as possible. To make sure everyone's on the same page, it's worth brushing up on some key terminology.

Everyone knows what a 'logo' is, surely? Well, yes, in terms of it being some kind of visual manifestation of a brand's identity. But beyond that, the term doesn't really give away any clues about what kind of logo is required.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.