Discover the hidden flaws in 6 world-famous logos

With such huge branding budgets at their disposal, you'd think the world's most iconic logos would have every detail carefully considered. After all, if they're so ubiquitous, they must be polished to perfection, right?

Well, beauty is in the eye of the beholder. Logo design is not an exact science – often, it's about establishing an emotional connection with a brand – and sometimes perfection somehow... looks wrong. Sometimes brands will deliberately introduce little imperfections and idiosyncrasies, and unusual logo designs will often have fascinating stories behind them as a result.

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Nick Carson
Content strategist and copywriter

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.