5 fascinating stories behind unusual logo designs

At its most basic, logo design can be a very literal, representative thing – and that can be effective, if done well. Think Costa's bunch of coffee beans, iTunes' musical note, or Woolmark's ball of wool.

Other times, the name of the brand – even if it says nothing about the actual product or service it provides – becomes a gift for a logo designer. Step up Red Cross, Shell and Apple, and a whole gamut of animal-themed brands such as Puma, Jaguar, Penguin, Dove and Red Bull.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.