5 expensive logos and what they teach us

It’s difficult to know, most of the time, how much big companies really spend on logo designs and redesigns. Few firms are willing to share figures, and even if they do, it’s difficult to distinguish the cost of designing the logo from the cost of the rebrand as a whole, which can include marketing, advertising and other associated costs.

But while we can’t list “the most expensive logos in history” (because we don’t definitively know the top five, and in truth, neither does anyone else), it’s interesting to look at examples where companies have spent vast sums on their logos, and whether they were worth it.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.