6 great logo ideas that break the mould

Making a good logo great is about taking the brief that one step further. Nicely crafted, fit-for-purpose designs that meet, rather than confound, expectations risk blending into the background. It takes that extra spark for a logo to really stick in the mind – and a killer idea is everything.

The very best logos use intelligence, wit and unconventional thinking to find that hidden gem that makes them special. Sometimes the solution seems so perfect, it should be obvious – the trick, of course, is making sure you thought of it first.

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Nick Carson
Content strategist and copywriter

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.