Pancake chain flips logo in sweet rebrand

IHOP logo

Good branding is all about communicating a company's product or meaning through design. With this in mind, we have to give the International House of Pancake's simple but effective 'rebrand announcement' a pass.

Posting on its Twitter account on Monday, the breakfast food chain announced that it's flipping the lettering in its logo design, going from IHOP to IHOb. Cue speculation as to what the mysterious 'b' could stand for.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.