11 uber-cool branding schemes for very boring industries

In the world of branding, some companies' are so strong they don't even need a logo, while others need, let's say, a little imaginative thinking. But why should all the cool branding work go to the coffee shops, clothing lines and craft beer companies? Who says the lawyer can't have the best business cards? And what's wrong with referencing a rebel Dutch designer when rebranding a company that cuts metal?

We spoke to studios around the world to find out how they created cool branding schemes for industries that don't naturally set people's pulses a-racing: from cement and flooring to a mortgages and an organisation specialising in perioperative medicine (nope, we didn't know what that was either). 

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Gary Evans is a journalist with a passion for creative writing. He's recently finished his Masters in creative writing, but when he's not hitting the books, he loves to explore the world of digital art and graphic design. He was previously staff writer on ImagineFX magazine in Bath, but now resides in Sunderland, where he muses on the latest tech and writes poetry.