New Golden Syrup packaging celebrates Pancake Day

In the run up to pancake day, which, this year, falls on 28 February, Lyle's Golden Syrup has revamped its packaging design with the help of independent brand design agency Design Bridge. The syrup's traditional dead lion logo complete with buzzing flies has been temporarily sidelined in favour of an exciting design that visually communicates the tradition of flipping a pancake.

The playful design has been created to encourage consumers to 'make it Pancake Day, every day.' This might not be the healthiest diet choice, but with Lyle's Golden Syrup often spooned and squeezed onto pancakes, it's sure to be a tasty one.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.