5 hot packaging design trends in 2024

Packaging design is one of the areas in which changing trends are most keenly felt. As we approach the end of the first month of 2024, the awards body Pentawards has released its annual report picking out the packaging design trends of 2024, and there are some intriguing predictions.

From dramatic use of shadows and layers to subtle details, moving parts and rock textures, the report notes a series of emerging styles in packaging design as identified from among the global entries to the annual Pentawards competition in 2023 (see our forecast of typography trends in 2024 for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.