8 typography trends set to make waves in 2024

Brandpad for BAM
(Image credit: Brandpad for BAM)

Will 2024 be a tale of two types? As many typographers are harnessing new technology to innovate and enhance their craft, others are going back to basics. 

On one hand, we're seeing digital tools advancing at lighting speed and creative ideas running wild, with unconventional fonts, letters in motion and type in AR. On the other hand, a backlash against AI is giving rise to an increase in handwritten styles. In between there are many other trends bubbling up from maximalist to pixelated, art deco to 3D. 

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Antonia Wilson
Freelance writer and editor

Antonia Wilson is a freelance writer and editor. Previous roles have included travel reporter for the Guardian, and staff writer for Creative Review magazine, alongside writing for The Observer, National Geographic Traveller, Essentialist and Eco-Age, among others. She has also been a freelance editor for Vogue and Google, and works with a variety of global and emerging brands on sustainability messaging and other copywriting and editing projects — from Ugg and Ferragamo to Microsoft and Tate Galleries.