Antonia Wilson
Antonia Wilson is a freelance writer and editor. Previous roles have included travel reporter for the Guardian, and staff writer for Creative Review magazine, alongside writing for The Observer, National Geographic Traveller, Essentialist and Eco-Age, among others. She has also been a freelance editor for Vogue and Google, and works with a variety of global and emerging brands on sustainability messaging and other copywriting and editing projects — from Ugg and Ferragamo to Microsoft and Tate Galleries.
Latest articles by Antonia Wilson
Can AI really be a creative co-pilot?
By Antonia Wilson published
Your creative brain – and your next pitch deck – can benefit hugely from AI, according to neuroscientist and creative technologist Dr Shama Rahman.
The best rebrands of the 2000s, picked by pros
By Antonia Wilson published
From generative logos to complete company overhauls, rebranding was on the rise as tech advanced at lightning speed
The best rebrands of the 2010s, chosen by experts
By Antonia Wilson published
As multi-channel campaigns evolved, brands turned to brazen adverts, stripped-back logos and brand new names
The best rebrands of 2020s (so far)
By Antonia Wilson published
From nostalgic revisions to bold new campaigns – these are the best rebrands of the decade, as picked by industry experts.
The best adverts of the 1990s
By Antonia Wilson published
From cinematic epics to iconic silliness, these are the best ads of the decade as picked by industry experts.
The best adverts of the 1980s
By Antonia Wilson published
Cocky, confident and characterful, these are the best adverts of the decade, as chosen by industry experts.
The best adverts of the 1970s
By Antonia Wilson published
From product-less print ads to celebrities with slogans – experts pick the top ads of the decade
The best adverts of the 1960s
By Antonia Wilson published
From witty copy to whimsical imagery, the sixties was a transformative time time for advertising
8 logo trends to watch in 2024
By Antonia Wilson published
From sonic and animated to heritage-driven, experts predict logo design to transform this year.
8 typography trends set to make waves in 2024
By Antonia Wilson published
Shapeshifters, pixels, scribbles and Art Nouveau – these are the type trends to look out for in the coming year.
10 graphic design trends coming your way in 2024
By Antonia Wilson published
Retro, techy, responsible… or samey? Designers and industry experts set their predictions for the year ahead.
These are the illustration trends to watch in 2024
By Antonia Wilson published
From natural and imperfect, to weird to witty, these are the top illustration trends for the coming year.
The best logos of the 2010s
By Antonia Wilson published
As mobile-first design took off, the best logos of the 2010s were imaginatively minimal and crafted for clarity
The best logos of the 2000s
By Antonia Wilson published
The best logos of the 2000s as chosen by designers and industry insiders.
The best logos of the 1930s
By Antonia Wilson published
From the commanding to the playful, in an era of global turmoil and transformation, these are the best logos of the 1930s, as picked by designers and industry experts.