The best rebrands of the 2010s, chosen by experts

(Image credit: Oatly)

A strong decade for rebrands, the 2010s saw many businesses reworking their identities to become digital first. Cutting through the noise of an increasingly busy online world called for communicating with consumers in new ways and choosing designs that stood out. Simple, flat, app icon-led logos were key to this, while many brands experimented with bold colour systems, quirky ads and even name changes.

Here, in no particular order, are the best rebrands of the decade, as picked by designers and industry experts. Check out more of the best rebrands by decade here, or our logos by decade series traces the top identities from the 1930s onwards.

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Antonia Wilson
Freelance writer and editor

Antonia Wilson is a freelance writer and editor. Previous roles have included travel reporter for the Guardian, and staff writer for Creative Review magazine, alongside writing for The Observer, National Geographic Traveller, Essentialist and Eco-Age, among others. She has also been a freelance editor for Vogue and Google, and works with a variety of global and emerging brands on sustainability messaging and other copywriting and editing projects — from Ugg and Ferragamo to Microsoft and Tate Galleries.