The best rebrands of 2020s (so far)

Channel 4
(Image credit: Channel 4)

Branding of the 2020s aims to be conscious, community-building and disruptive, so we’re already seeing new systems, new design languages and new ways to tap audiences' attention. As some brands draw upon their heritage, others are making unconventional choices. Could this be the golden era of redesign?

Here, in no particular order, these are the best rebrands of the decade so far. Take a look back at some of our other rebrands of the decade picks or our logos of the decade series.

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Antonia Wilson
Freelance writer and editor

Antonia Wilson is a freelance writer and editor. Previous roles have included travel reporter for the Guardian, and staff writer for Creative Review magazine, alongside writing for The Observer, National Geographic Traveller, Essentialist and Eco-Age, among others. She has also been a freelance editor for Vogue and Google, and works with a variety of global and emerging brands on sustainability messaging and other copywriting and editing projects — from Ugg and Ferragamo to Microsoft and Tate Galleries.