After weeks of hinting that a new look was in store for Gmail, Google has revealed a brand new logo for the hugely popular email service. The company has also announced a new name for its G Suite collection of apps: Google Workspace. Gmail's new look brings it very much in line with the rest of Google Workspace – something that's proving a point of contention among users.
Clearly taking logo design inspiration from the likes of Google Maps, Google Photos and more, Gmail's new 'M' features the brand's signature blue, red, green and yellow colour scheme. It also does away with the original's envelope backdrop. It's certainly consistent with the rest of Google's icons, but this consistency is exactly why some users are unhappy.
Old (left) vs new (right) (Image credit: Google)
Just as we predicted, the new Gmail logo is a much more minimal version of the existing logo. Just like the recent Google Maps and Google Photos logo updates, it retains a single design element and adds Google's four-colour aesthetic. On its own, we'd say the new logo is a winner – it's a clean, colourful and contemporary take on the original. But the problems begin when it is placed next to the other Google Workspace icons.
Angry users have taken to Twitter to complain that the Google Workspace icons simply look too similar. Just like Adobe Creative Cloud's recent icon overhaul, the consensus is that the designs are too easy to mistake for one another – something that isn't exactly conducive to a smooth workflow.
Gmail’s new logo is a JOKE. A homogeneous color scheme for their entire suite of apps is a terrible idea. The red envelope stuck out much better. Now every app looks the same at a squint with the exact same colors. I hope they don’t touch up docs sheets and slides. SAD! pic.twitter.com/FdrlTayb7DOctober 6, 2020
Google scale: take 5 iconic, visually distinct logos and ruin all of them at once. pic.twitter.com/yttToio8NVOctober 6, 2020
The lack of cohesive iconography is sending me. pic.twitter.com/Iw7xhPQQR6October 6, 2020
Google says that the new logo is designed to reflect "a more connected, helpful, and flexible experience," and the fact that Google's Workspace apps are "part of the same family". Judging by the response from users, it seems Google may have achieved this a little too effectively. Indeed, perhaps the most non-negotiable quality of our best logos of all time is that none are in danger of mistaken for anything else.
Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
