Nationwide rebrands for the first time in 36 years

Nationwide logo
Old (left) vs new (right) (Image credit: Nationwide)

Nationwide, the world's largest building society, has unveiled its first major rebrand in over 35 years, featuring a new logo, wordmark and visual identity. Designed to communicate the (somewhat oxymoronic) idea of the brand as a "dependable disrupter", the new look is set to help Nationwide take on both traditional banks, and newer fintech offerings such as Monzo. 

Designed by New Commercial Arts (NCA), the new identity is a complete visual overhaul, with a much simpler and more abstract logo, and a smoother, now all-lowercase wordmark. It's a boldly contemporary look for Nationwide. But as several users have pointed out, it does somewhat resemble the identity of another bank. (Looking for design inspiration? Check out the best logos of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.