Can AI really be a creative co-pilot?

purple brain with lights on it
(Image credit: onurdongel via Getty Images)

Artificial intelligence will profoundly change how we work and what we create. Many fear that it will steal jobs, encroach on artistic output and strip creatives of livelihoods. But, as the gimmicky-side of AI loses the buzz, its power to enhance the creative process, complementing human creativity without taking the wheel, is increasingly being recognised. 

Undoubtedly (as the history of AI art has proved), artificial intelligence needs human intelligence. And, with the democratisation of this technology, offering increased access and speed, there must be a collective responsibility for balanced and thoughtful integration. AI should be seen as the paintbrush not the painter. For innovation, authenticity, empathy and true craft, the human touch will always be essential. 

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Antonia Wilson
Freelance writer and editor

Antonia Wilson is a freelance writer and editor. Previous roles have included travel reporter for the Guardian, and staff writer for Creative Review magazine, alongside writing for The Observer, National Geographic Traveller, Essentialist and Eco-Age, among others. She has also been a freelance editor for Vogue and Google, and works with a variety of global and emerging brands on sustainability messaging and other copywriting and editing projects — from Ugg and Ferragamo to Microsoft and Tate Galleries.